Typical Dorset Homeowner’s Experience of Hard Water
In our experience we come across four types of Dorset Homeowners:
- The Newcomer – recently new to the area and SHOCKED by the impacts of hard water
- The Investor – invested in a new build or renovation and want to protect their investment
- The Loyalist – always had a water softener and could not be without one
- The Resigned Local – grew up with hard water and see limescale as unfortunate con of living in the area
Unsurprisingly, most of our client base is made up of the first 3 of these types. People motivated by having experienced the alternative (living in a soft water area), motivated by protecting the money they have spent on their homes and those who have always had a water softener and could sell water softeners for us as they are so passionate about their benefits!
But what about type 4 – they are probably thinking: ‘What’s the big deal? It’s just a bit of limescale.’
They maybe aren’t aware of the hidden impacts!
Visible Limescale – The Tip of the Iceberg
Think of the limescale you see on taps, in showers, in kettles as the tip of the iceberg. It’s the visible part…
Just as 90% of an iceberg is hidden underwater, most of the hard water damage caused by limescale is out of sight. It slowly reduces your heating efficiency and shortens the live of your appliances costing you money.
This is one of the reasons why for some, a water softener is not a particularly fun purchase! If you aren’t worried about the visible limescale build up in your property (the iceberg improvements) then there is no immediate gratification for your purchase! You don’t see savings instantly—but over time, avoiding boiler repairs, energy bills that creep up and appliance replacements will save you money.
We don’t shy away from the fact that we know there are many more fun things to spend your money on than a water softener, although we do have some customers who would contest this!! BUT we do know there is a hidden cost to doing nothing, that will build up over time.
A Simple Change That Makes Life at Home Feel Better
Installing a water softener helps to tackle not only the tip but the entire iceberg. For many the visible limescale is the tipping point but the list of benefits of a water softener are extensive:
- Visible limescale – will no longer be a thing in the house and you will spend less time cleaning
- Appliances – will last longer
- Heating – will be running efficiently without limescale clogging pipework
- Skin & hair – will feel softer and be less irritated (it can really improve life for those who suffer from eczema or psoriasis)
- Clothes – will be less faded and stiff after washing
- Cleaning products – spending less on cleaning products
Hear from Burl about his experience fitting a water softener.
Non-Electric Water Softeners: Simple, Efficient, and Hassle-Free
If we revisit our resigned locals, they may have recently had to replace an appliance and started to see the costly impacts of limescale. But they might still be thinking ‘water softeners are complicated and just something else to go wrong’.
We can empathise with this viewpoint – the world of water softeners can often seem complicated and like you might just be adding something else to your home that could go wrong!
We specialise in non-electric softeners for this reason:
- They have less parts to go wrong vs an electric machine
- They come with 10-year warranty for peace of mind
- The only thing you need to do is check the softener and add easy to handle block salt
- They are efficient to your water usage and able to offer you 24/7 softened water
They are the simple, efficient and hassle-free solution of the water softener world!
As Keith our founder always says, ‘it’s not the best business model because they last so long!’
Local Support Makes All the Difference
When choosing who to buy your water softener from we would always recommend going local, wherever you are based in the UK.
You can build up trust with someone who is local, will often get to see the same faces, if ever you have a problem, we would expect a local company would to be more responsive and personable!
Limescale: More Than Just a Nuisance
We are here to tell Dorset Homeowners you don’t have to just put up with it! Limescale doesn’t have to be the con to the pro of getting to ‘live near the beach’.
We are Southern Softflow, a local family business established in 2000. We pride ourselves in offering straightforward and honest advice along with outstanding customer’s service.
Hear from our customers on both Checkatrade and Google. Book a no obligation home survey today to find out more about the benefits of fitting a water softener. Contact us today.
